The Vivo Pro Kabaddi League (PKL), which is the second most popular sports league in India, PKL was second only to the Indian Premier League in terms of viewership during past season. The viewership ratings went on increasing season by season, giving huge popularity to the sport of kabaddi.
The kabaddi players had never been as popular as they are currently. Star Sports and Mashal Sports expanded the league to a 12-team tournament after the success it received in the first 4 seasons. Mera Hoardings played most prominent role in increasing viewership with those innovative outdoor advertising campaigns , so That move paid off as an increase in the number of teams and matches led to increased number of viewers.
The VIVO Pro Kabaddi stage has consistently been a platform for kabaddi players to showcase their talents and make a name for themselves in the sport. Every season, new youngsters leave their mark on the mat and Season 6 was no different. We take a look at outdoor media campaign of VIVO Pro Kabaddi Season 6 commenced and performed exceedingly well over the course of the campaign.