Hoarding is a large Out-of-home (OOH) advertising format, which is an erected iron structure over top of buildings and alongside of major roads, preferably at places with high traffic, famous and busy roads. They are large structure and present advertisements which are visible to people to people crossing it on roads walking or during traffic.
Hoarding Definition
Hoarding is structured board display unique and good-looking artworks and clever text titles, which are highly visible majorly in all designated top markets. This is an Out-of-home (OOH) advertising or outdoor marketing done to get the attention of people. These outdoor media have great exposure of consumer majorly due to traffic. These give a lot of visibility not only due to the size, but also because of the innovative “advertising” which could be done by add-ons.
Hoarding meaning:
Hoarding Meaning in USA:
a big advertising board on which advertisements are display, especially at the side of a road:
an advertising hoarding.
Hoarding Meaning in UK:
a iron structure, usually made of advertising boards, put around an area, especially one where people are moving.